2026 edition

The Swiss Lions 100

An annual ranking of global Swiss brands, built from public data. Celebrating the brands that carry Swiss names, skills and values around the world.

See the full ranking How it works

The top ten

Scored on global scale, Swiss value, visibility and impact. Revenue converted to Swiss francs at 2025 average rates.

Rolex

Watches & Jewellery

Roche

Pharma & Biotech

Nestlé

Food & Beverage

Nespresso

Food & Beverage

Novartis

Pharma & Biotech

ABB

Electrical & Building Technology

Zurich Insurance

Insurance

UBS

Banks & Wealth Management

Audemars Piguet

Watches & Jewellery

Adecco

Logistics, Services & Trade

The full ranking

Filter by category, search by name, or select a column heading to sort.


1	RolexRolexGeneva	Watches & Jewellery	CHF 11.0bn e	100	93.8	35	35	82.2
2	RocheRocheBasel	Pharma & Biotech	CHF 63.0bn	60	69.2	50	20	77.2
3	NestléNestléVevey	Food & Beverage	CHF 82.3bn	40	92.8	50	20	76.4
4	NespressoNespresso B CorpLausanne	Food & Beverage	CHF 6.5bn	100	81.5	65	0	76.4
5	NovartisNovartisBasel	Pharma & Biotech	CHF 45.8bn	60	70.5	50	20	75.5
6	ABBABBZurich	Electrical & Building Technology	CHF 24.0bn	60	79.9	50	20	72.9
7	Zurich InsuranceZurich InsuranceZurich	Insurance	CHF 62.2bn	60	67.7	0	20	69.4
8	UBSUBSZurich	Banks & Wealth Management	CHF 35.6bn	60	82.5	0	20	68.3
9	Audemars PiguetAudemars PiguetLe Brassus	Watches & Jewellery	CHF 2.6bn e	100	69.3	35	20	67.5
10	AdeccoAdeccoZurich	Logistics, Services & Trade	CHF 20.3bn	60	67.6	50	0	67.1
11	Lindt & SprüngliLindt & SprüngliKilchberg	Food & Beverage	CHF 6.0bn	60	76	50	20	63.8
12	OmegaOmegaBiel/Bienne	Watches & Jewellery	CHF 2.2bn e	100	77	0	20	62.4
13	Swiss ReSwiss ReZurich	Insurance	CHF 28.1bn	60	52.6	0	20	62.3
14	GivaudanGivaudanVernier	Chemicals & Materials	CHF 7.4bn	60	50.2	50	20	61.3
15	SchindlerSchindlerEbikon	Electrical & Building Technology	CHF 10.9bn	60	52.1	50	0	61.0
16	HolcimHolcimZug	Chemicals & Materials	CHF 15.8bn	40	55.5	50	20	60.7
17	MSCMSCGeneva	Logistics, Services & Trade	CHF 81.2bn e	20	77.6	0	20	60.6
18	Patek PhilippePatek PhilippeGeneva	Watches & Jewellery	CHF 2.5bn e	100	76.2	0	0	60.0
19	BreitlingBreitlingGrenchen	Watches & Jewellery	CHF 820m e	100	67.6	50	0	59.4
20	AvoltaAvoltaBasel	Logistics, Services & Trade	CHF 13.8bn	60	46.2	35	0	59.3
21	DKSHDKSHZurich	Logistics, Services & Trade	CHF 11.0bn	60	40.5	50	0	59.3
22	LonzaLonzaBasel	Pharma & Biotech	CHF 6.9bn	60	55	35	20	59.3
23	Barry CallebautBarry CallebautZurich	Food & Beverage	CHF 14.3bn	40	45.5	50	20	58.6
24	Kuehne+NagelKuehne+NagelSchindellegi	Logistics, Services & Trade	CHF 24.2bn	20	58.1	50	20	57.7
25	Helvetia BaloiseHelvetia BaloiseBasel	Insurance	CHF 13.9bn	60	48.2	0	20	57.4
26	TudorTudorGeneva	Watches & Jewellery	CHF 460m e	100	56.9	35	35	57.3
27	Endress+HauserEndress+HauserReinach BL	Electrical & Building Technology	CHF 3.8bn e	60	50.7	50	20	57.2
28	Swiss LifeSwiss LifeZurich	Insurance	CHF 11.9bn	60	53.2	0	20	57.1
29	Vacheron ConstantinVacheron ConstantinGeneva	Watches & Jewellery	CHF 914m e	100	61.1	35	0	56.9
30	Tetra PakTetra PakPully	Machinery & Engineering	CHF 11.6bn	40	60.7	50	0	56.6
31	TAG HeuerTAG HeuerLa Chaux-de-Fonds	Watches & Jewellery	CHF 742m e	90	71.8	50	0	56.4
32	SikaSikaBaar	Chemicals & Materials	CHF 11.1bn	40	58.2	50	0	56.0
33	Richard MilleRichard MilleLes Breuleux	Watches & Jewellery	CHF 1.8bn e	100	63.8	0	0	56.0
34	SonovaSonovaStäfa	Medtech & Lab Instruments	CHF 3.6bn	60	56.5	35	20	55.6
35	RicolaRicola B CorpLaufen	Food & Beverage	CHF 400m e	100	51.8	50	20	55.6
36	TissotTissotLe Locle	Watches & Jewellery	CHF 720m e	100	76.8	0	20	55.5
37	IWC SchaffhausenIWC SchaffhausenSchaffhausen	Watches & Jewellery	CHF 672m e	100	64.5	35	0	55.5
38	Julius BaerJulius BaerZurich	Banks & Wealth Management	CHF 4.2bn	60	48.5	35	20	55.4
39	SWISSSWISSKloten	Logistics, Services & Trade	CHF 5.5bn	50	76.5	35	0	55.2
40	SandozSandozBasel	Pharma & Biotech	CHF 7.8bn	40	61.9	35	20	55.1
41	StraumannStraumannBasel	Medtech & Lab Instruments	CHF 2.6bn	60	48.8	50	20	54.7
42	StadlerStadlerBussnang	Machinery & Engineering	CHF 4.2bn	60	46	50	0	54.2
43	DSM-FirmenichDSM-FirmenichKaiseraugst	Chemicals & Materials	CHF 8.5bn	40	36.2	50	20	54.1
44	Pilatus AircraftPilatus AircraftStans	Machinery & Engineering	CHF 1.7bn	100	52.4	0	0	54.0
45	PictetPictetGeneva	Banks & Wealth Management	CHF 3.2bn	60	49.8	35	20	53.8
46	Jaeger-LeCoultreJaeger-LeCoultreLe Sentier	Watches & Jewellery	CHF 641m e	100	55.4	35	0	53.8
47	LonginesLonginesSaint-Imier	Watches & Jewellery	CHF 920m e	100	70.5	0	0	53.1
48	Georg FischerGeorg FischerSchaffhausen	Electrical & Building Technology	CHF 3.1bn	60	46	35	20	53.0
49	VictorinoxVictorinoxIbach	Consumer Brands	CHF 417m	100	67.2	0	35	53.0
50	SwatchSwatchBiel/Bienne	Watches & Jewellery	CHF 740m e	100	77.7	0	0	52.8
51	HublotHublotNyon	Watches & Jewellery	CHF 495m e	90	62.9	50	0	52.6
52	EmmiEmmiLucerne	Food & Beverage	CHF 4.8bn	60	39.3	35	0	51.7
53	LiebherrLiebherrBulle	Machinery & Engineering	CHF 13.9bn	40	69.4	0	0	51.5
54	ChopardChopardGeneva	Watches & Jewellery	CHF 380m e	100	56.8	35	0	50.8
55	SwissportSwissportOpfikon	Logistics, Services & Trade	CHF 3.7bn	50	47.5	50	0	50.6
56	GlencoreGlencoreBaar	Logistics, Services & Trade	CHF 8.6bn GP	50	61.5	0	0	50.4
57	Mettler-ToledoMettler-ToledoGreifensee / Columbus	Medtech & Lab Instruments	CHF 3.4bn	50	48.4	50	0	50.3
58	FerringFerringSaint-Prex	Pharma & Biotech	CHF 2.4bn e	60	40.8	50	0	49.8
59	SIX GroupSIX GroupZurich	Banks & Wealth Management	CHF 1.7bn	60	52.6	50	0	49.5
60	BelimoBelimoHinwil	Electrical & Building Technology	CHF 1.2bn	60	42.2	50	20	49.1
61	LogitechLogitechLausanne	Consumer Brands	CHF 4.0bn	20	88.4	50	0	48.2
62	ClariantClariantPratteln	Chemicals & Materials	CHF 3.8bn	40	44	35	20	48.0
63	SGSSGSGeneva	Logistics, Services & Trade	CHF 7.2bn	20	62.2	50	0	47.9
64	GeberitGeberitRapperswil-Jona	Electrical & Building Technology	CHF 3.2bn	60	64.9	0	0	47.9
65	SIG GroupSIG GroupNeuhausen am Rheinfall	Machinery & Engineering	CHF 2.8bn	40	53.9	50	0	46.9
66	LäderachLäderachEnnenda	Food & Beverage	CHF 310m e	100	49.9	0	20	46.3
67	AlconAlconGeneva	Medtech & Lab Instruments	CHF 7.3bn	40	59.1	0	0	46.0
68	Huber+SuhnerHuber+SuhnerHerisau	Electrical & Building Technology	CHF 876m	60	30.9	50	20	45.3
69	BobstBobstMex	Machinery & Engineering	CHF 1.6bn	60	35.8	35	0	44.6
70	YpsomedYpsomedBurgdorf	Medtech & Lab Instruments	CHF 731m	60	32.5	50	20	44.5
71	SiegfriedSiegfriedZofingen	Pharma & Biotech	CHF 1.3bn	60	25.4	50	0	44.1
72	Partners GroupPartners GroupBaar	Banks & Wealth Management	CHF 2.5bn	60	49	0	0	43.9
73	Lombard OdierLombard Odier B CorpGeneva	Banks & Wealth Management	CHF 1.4bn	60	37.2	15	20	43.9
74	GategroupGategroupZurich	Logistics, Services & Trade	CHF 5.3bn	50	37.8	0	0	43.8
75	DormakabaDormakabaRümlang	Electrical & Building Technology	CHF 2.8bn	40	47.8	35	0	43.7
76	BühlerBühlerUzwil	Machinery & Engineering	CHF 2.8bn	60	41.5	0	0	43.5
77	VAT GroupVAT GroupHaag	Electrical & Building Technology	CHF 1.0bn	60	45	35	0	43.2
78	OnOnZurich	Consumer Brands	CHF 3.0bn	20	80.5	35	0	43.1
79	TecanTecanMännedorf	Medtech & Lab Instruments	CHF 871m	60	35.6	50	0	43.0
80	VontobelVontobelZurich	Banks & Wealth Management	CHF 1.6bn	60	40.5	0	20	42.9
81	Bucher IndustriesBucher IndustriesNiederweningen	Machinery & Engineering	CHF 2.9bn	60	26.4	0	0	41.4
82	TemenosTemenosGeneva	Logistics, Services & Trade	CHF 743m	60	42.9	35	0	40.8
83	GaldermaGaldermaZug	Pharma & Biotech	CHF 4.0bn	40	48.3	0	0	40.7
84	SulzerSulzerWinterthur	Machinery & Engineering	CHF 3.5bn	40	48.2	0	0	39.9
85	Landis+GyrLandis+GyrCham	Electrical & Building Technology	CHF 776m	40	39.1	50	20	39.8
86	EFG InternationalEFG InternationalZurich	Banks & Wealth Management	CHF 1.7bn	60	34.2	0	0	39.5
87	BachemBachemBubendorf	Pharma & Biotech	CHF 709m	60	34.9	35	0	39.4
88	EMS-ChemieEMS-ChemieDomat/Ems	Chemicals & Materials	CHF 1.9bn	60	27.3	0	0	39.1
89	UBPUBPGeneva	Banks & Wealth Management	CHF 1.5bn	60	34	0	0	38.6
90	OerlikonOerlikonPfäffikon SZ	Machinery & Engineering	CHF 1.6bn	40	31.8	35	0	37.8
91	WeledaWeleda B CorpArlesheim	Consumer Brands	CHF 456m	60	61.8	15	0	37.7
92	HeroHeroLenzburg	Food & Beverage	CHF 1.2bn	40	27.1	50	0	37.6
93	DätwylerDätwylerAltdorf	Chemicals & Materials	CHF 1.1bn	40	23.2	35	20	37.4
94	Burckhardt CompressionBurckhardt CompressionWinterthur	Machinery & Engineering	CHF 1.1bn	60	25.1	0	0	35.1
95	JuraJuraNiederbuchsiten	Consumer Brands	CHF 624m	60	45	0	0	34.8
96	RieterRieterWinterthur	Machinery & Engineering	CHF 926m	40	31.9	15	20	34.6
97	MercuriaMercuriaGeneva	Logistics, Services & Trade	CHF 4.5bn e GP	20	39	0	0	34.1
98	KomaxKomaxDierikon	Machinery & Engineering	CHF 567m	60	31	0	0	32.2
99	MedactaMedactaCastel San Pietro	Medtech & Lab Instruments	CHF 614m	60	4.7	0	20	31.7
100	MammutMammutSeon	Consumer Brands	CHF 400m e	30	38.7	50	0	29.7

Select a column heading to sort, or a brand for its profile. Hover over a heading for its meaning, or over an impact or philanthropy bar for the evidence. e: estimated revenue. GP: gross profit, used for commodity traders.

Leaders by category

Eleven categories, based on the Global Industry Classification Standard, so that watchmakers are compared with watchmakers and banks with banks. The figure shows each brand's overall rank.

Watches and Jewellery

Rolex

No. 1

Audemars Piguet

No. 9

Omega

No. 12

Food and Beverage

Nestlé

No. 3

Nespresso

No. 4

Lindt & Sprüngli

No. 11

Consumer Brands

Victorinox

No. 49

Logitech

No. 61

No. 78

Pharma and Biotech

Roche

No. 2

Novartis

No. 5

Lonza

No. 22

Medtech and Lab Instruments

Sonova

No. 34

Straumann

No. 41

Mettler-Toledo

No. 57

Banks and Wealth Management

UBS

No. 8

Julius Baer

No. 38

Pictet

No. 45

Insurance

Zurich Insurance

No. 7

Swiss Re

No. 13

Helvetia Baloise

No. 25

Chemicals and Materials

Givaudan

No. 14

Holcim

No. 16

Sika

No. 32

Electrical and Building Technology

ABB

No. 6

Schindler

No. 15

Endress+Hauser

No. 27

Machinery and Engineering

Tetra Pak

No. 30

Stadler

No. 42

Pilatus Aircraft

No. 44

Logistics, Services and Trade

Adecco

No. 10

MSC

No. 17

Avolta

No. 20

2026 Findings

What this year's ranking reveals about Switzerland's leading brands.

One new global brand in twenty years

Only On, founded in 2010, was started in the last 20 years. None of the 100 was founded in the last ten. 44 brands were founded before 1900, and they earn 52% of the combined revenue.

67%

Three cantons carry most of the weight

Zurich, Basel-Stadt and Geneva are home to 47 of the 100 brands and 67% of their combined revenue. Zurich alone accounts for 32%.

32%

French-speaking Switzerland punches above its weight

Brands headquartered in French-speaking Switzerland earn 32% of the combined revenue, led by Nestlé, MSC and Liebherr, although French is the main language of only around a quarter of the population. Italian-speaking Switzerland is home to 1 brand in the 100.

Read all the findings Where the value comes from

How the ranking works

Every score comes from published, checkable sources, with each source recorded.

40%

Global scale

Latest annual revenue, on a logarithmic scale so that a CHF 1 billion brand is not lost beside a CHF 80 billion one.

30%

Swiss value

How much of the value is created in Switzerland: Swiss made products, or businesses founded or headquartered here, with a deduction where control lies abroad.

15%

Global visibility

Attention around the world, from search interest and Wikipedia readership across languages.

15%

Impact

Validated climate targets, B Corp certification and philanthropy through charitable foundations.

Who qualifies

A Swiss home, meaning global headquarters and brand management in Switzerland, or a range that is legally Swiss made. A global footprint and revenue of at least CHF 100 million. Commodity traders are scored on gross profit rather than revenue.

Read the full method

Not yet ranked

Brands we considered but could not score fairly from public data, or that fall outside the rules. Companies can publish figures to be assessed for the next edition.

Akris

Insufficient public data

Ammann

Under review for the next edition

Assos

Insufficient public data

Bally

Foreign-owned, production abroad

Bernina

Just outside: No. 102

Blancpain

Insufficient public data

BMC Switzerland

Insufficient public data

Breguet

Insufficient public data

Calida

Just outside: No. 104

Camille Bloch

Insufficient public data

Caran d'Ache

Insufficient public data

Centalion (Gunvor)

Headquarters moving to Singapore

Debiopharm

Insufficient public data

EHL

Insufficient public data

Felco

Insufficient public data

Franke

Under review for the next edition

Freitag

Insufficient public data

Hamilton

Insufficient public data

Infomaniak

One to watch

Kambly

Insufficient public data

Kuhn Rikon

Insufficient public data

La Prairie

Insufficient public data

Laurastar

Insufficient public data

Maggi

Covered by Nestlé

Mövenpick

Brand split between foreign owners

Nescafé

Covered by Nestlé

Nidecker

Insufficient public data

Omya

Under review for the next edition

Ovomaltine

Insufficient public data

Piaget

Insufficient public data

Proton

One to watch

Rado

Insufficient public data

REHAU

Under review for the next edition

Rivella

Insufficient public data

Scott Sports

Insufficient public data

Sensirion

Just outside: No. 101

SIGG

Insufficient public data

Sportradar

Just outside: No. 103

Stöckli

Insufficient public data

Swiza

Insufficient public data

Toblerone

Production moved abroad, foreign-owned

Trafigura

Headquarters in Singapore

USM

Insufficient public data

Vitol

No published gross profit

Vitra

Insufficient public data

Zenith

Insufficient public data

Zimmerli

Insufficient public data

Zweifel

Insufficient public data

Institutions, non-profits and philanthropy

Switzerland is home to global institutions, humanitarian organisations and one of the densest foundation sectors in the world. We profile them rather than rank them.

Humanitarian